Jameson Whiskey Commercial

An advertisement that seems to be on every commercial break is an ad for the whiskey, Jameson. The commercial is only 30 seconds long, but it is able to tell a comic story with a heroic ending, all about how a man risked his life for a barrel of his "beloved" whiskey. In the commercial, a ship is caught in a storm and a barrel falls off the ship. Although there are dozens of other barrels, the main character, John Jameson, dives in after the barrel and fights a giant octopus. Everyone thinks he is dead, but he comes back alive with his barrel.

http://www.youtube.com/watch?v=WOydQFJdx1k

The commercial uses comedy to draw the viewers attention. The comedy is way over the top and has such an unrealistic story that the viewers can't help but watch the commercial and laugh at it. This is why comedy is used so often in commercials, because the viewers will want to watch the commercial and perhaps they will be further persuaded to purchase that product.
And the point of the the comedy in the commercial is that the whiskey is so good that the character, John Jameson, would do anything to get his barrel back. This shows that this brand of whiskey is better than any other brand and the ad hopes to persuade the viewers to go out and buy that brand.
In my opinion, I felt like the commercial did a fantastic job of telling a heroic story in a comedic way. And the commercial successfully held my attention to where I get excited when I see the commercial on television. But the only problem is, is that I am not old enough to purchase the product, but for someone old enough, I'm sure that the commercial was able to persuade the viewer to buy that brand of whiskey.